Client demographics 2015

HOW DO YOUR CLIENTS TYPICALLY MAKE THEIR APPOINTMENTS?

39% : Regular appointments (clients who schedule their appointments one by one)

25% : Standing appointments (clients who come in every other Tuesday at 9, for example)

25% : Walk-ins

11% : Other

Walk-in wait time?
Walk-in wait time?
HOW MANY CLIENTS DO YOU PERSONALLY SERVICE PER WEEK?
HOW MANY CLIENTS DO YOU PERSONALLY SERVICE PER WEEK?

demographic makeup

WHICH OF THE FOLLOWING

nail-client

WHICH DAYS ARE YOU OPEN

WHAT KIND OF CREDIT CARD PAYMENT

 

Education

What is the highest level of school you have completed?

  • Some high school . . . . . 2%
  • Finished high school . . . . . 28%
  • Some college/AA degree . . . . . 44%
  • Finished college . . . . . 17%
  • Some graduate school . . . . . 2%
  • Finished graduate school . . . . . 7%

WHAT LICENSE(S) DO YOU HAVE?

  • Nail technician/manicurist . . . . . 79%
  • Cosmetologist /hairstylist . . . . . 19%
  • Esthetician . . . . . 10%
  • I am not licensed . . . . . 6%
  • Barber . . . . . 1%
  • Other . . . . . 8%
DO YOU BELONG TO A PROFESSIONAL BEAUTY ASSOCIATION?
DO YOU BELONG TO A PROFESSIONAL BEAUTY ASSOCIATION?

nail-doing

shop-nails

How often do you shop for nail supplies?

  • twice or more a week . . . . . 5%
  • once a week . . . . . 18%
  • three times a month . . . . . 13%
  • every two weeks/twice a month . . . . . 22%
  • monthly . . . . . 27%
  • every other month . . . . . 8%
  • quarterly . . . . . 5%
  • less often than quarterly . . . . . 2%

lacquer

Kleancolor Nail Lacquers 6 Color – *NEW* Pastel Spring Collection

HOW MUCH DO YOU SPEND PER MONTH ON NAIL SUPPLIES?
HOW MUCH DO YOU SPEND PER MONTH ON NAIL SUPPLIES?

Where do you most frequently shop for nail supplies?

Check your top three most frequent sources and indicate whether you SOMETIMES or NEVER use the other sources.

A: This is one of my 3 primary sources for supplies.

B: I never do this.

C: I occasionally do this.

I shop in a professional beauty supply store. 83% – 2% – 15%

I order from an online-only distributor (one that does not have a store). 42% – 27% – 18%

I order online from my dealer’s catalog. 40%31%16%

I buy direct from the manufacturer. 36%28%18%

I buy products at tradeshows. 34%25%25%

I order by phone from my dealer’s catalog or deal sheets. 30%42%15%

For some items, I buy from non-traditional places that don’t carry professional nail supplies (arts and crafts stores, for example). 30%23%30%

I shop at an open-to-the-public beauty store. 23%35%24%

distributor’s sales consultant visits the salon and takes my product orders. 21%51%11%

I shop from a mobile/van dealer who comes to my salon. 4%66%10%

TOTALS ACROSS DO NOT EQUAL 100% AS THERE WAS NO RESPONSE OR INCOMPLETE RESPONSES IN SOME CASES