Nail salon technology

Nail technicians (along with just about every other profession on the planet) have become more computerliterate and web-savvy than ever. Each year, we see dramatic increases in Internet use for business functions, including product ordering, peer networking, technical trouble-shooting, and, of course, e-mailing. Just six years ago a puny 3.1% of nail professionals said that ordering products online was one of their two primary ways of getting product. This year, that figured jumps to 12%. Last year, we said that online was a key trend to watch and we’ve certainly seen the prediction borne out.

Google Search

KEY WORD ………. OF SEARCH RESULTS

  • manicure ……………… 8,560,000
  • pedicure ………………. 6,360,000
  • nail polish ……………. 3,550,000
  • nail care ………………. 2,960,000
  • fingernail …………….. 2,280,000
  • nail art ………………… 2,090,000
  • gel nails ……………….. 2,060,000
  • nail salon ……………… 2,040,000
  • nail technician ………. 1,660,000
  • acrylic nails …………… 1,550,000
  • toenail ………………….. 1,530,000
  • manicurist ………………. 504,000
  • salon professional ………116,000
  • discount salon …………… 42,300
  • nail artist ………………….. 39,800
  • NAILS Magazine ……….. 38,300
  • nail industry ……………… 27,300
  • nail professional ………… 23,600
  • nail enhancement ………. 20,400
  • professional salon industry … 936
  • nail care professional ………… 740

How tech-savvy are nail salons?

73% use a computer to handle some business functions.

92% access the Internet to do research on the nail business.

94% access the Internet to learn more about new products.

93% access the Internet to look at different product manufacturer websites.

82% access the Internet to look at the sites of trade magazines.

24% go online to chat with other nail technicians.

71% go online to order products.

13% of nail techs have their own websites.

26% of salons have their own websites.

32% of nail techs have a fax machine at the salon.

42% of nail techs have a fax machine at home.

 

TOP CHALLENGES

We asked respondents to our reader survey what they felt were their biggest challenges this year. We did not offer a list of challenges, rather allowed them to write in their own words what they were concerned about. Here are their top 12 challenges. In 2007, NAILS will devote a feature each month to one of these challenges, helping you develop solutions.

Top 12 Challenges of Nail Techs in 2006

1. Bringing and retaining new clientele

2. Competition from other salons, especially Asian-owned salons

3. Improving my technical skills

4. Finding competent nail techs to staff the salon

5. Economic slow-down affecting nail business

6. Educating my clients in nail health and safety and sanitation issues

7. Opening and starting a salon

8. Time management, balancing work and home life

9. Finding educational classes and trade shows near me

10. Handling a rapidly expanding business

11. Work-related injuries, such as arthritis and back pain

12. Clients with nail disorders

 

Top 12 Concerns About Hiring Nail Techs

Finding good staff is a top priority for salon owners (of both nails-only salons as well as full-service salons). We asked salon owners and managers whether the following statements were true for them regarding finding and retaining nail care staff.

Top 12 Concerns About Hiring Nail Techs  . . . . . . . .  %who agree with this statement 

1. I usually re-train everyone I hire. . . . . . . . .19.5%

2. I have had to turn away clients because I haven’t had the nail techs to service them . . . . . .19.2%

3. I don’t have trouble finding techs, I have trouble findingGOOD techs. . . . . . . 19.2%

4. I find that fewer people are getting into nail care as a career, so there’s a decline in the number of nail techs available. . . . . . .15.7%

5. I find that nail techs are leaving the industry. . . . 12.9%

6. I have enough demand for nail care services that I could keep more nail techs busy than I currently have. . . .10.5%

7. I’ve lost nail techs who decided to open their own salons. . . . . . 5.2%

8. I work with schools in my area and frequently hire techs right out of school. . . . . . . 5.2%

9. It’s challenging, but I have a steady stream of good nail techs. . . . 4.5%

10. I offer a higher-than-average commission structure so nail techs are attracted to my salon. . . . 4.5%

11. I have no trouble finding good nail techs. . . . . . . . . 4.2%

12. My salon is well-known and I get plenty of resumes. . . . . . . . . . . 4.2%

 

Regional analysis

 

Regional Nail techs Nail salons
2006 2005 2006 2005
Alabama 1,587 1,265 764 771
Alaska 366 382 123 116
Arizona 8,531 8,662 1,023 1,049
 Arkansas   1,485   1,679  430  447
 California  79,582  85,316  8,112  8,291
 Colorado  6,301  6,891  899  7 89
 Connecticut  2,800  3,015  913  922
 Delaware  450  498 178   182
 Dist. of Columbia  750  801  83  90
 Florida  38,452  42,120  4,107   4,075
 Georgia  5,299   5,711  1,939  1,927
 Hawaii   1,800   1,821   206  218
 Idaho  1,174  1,293  222  228
 Illinois  8,577  9,185  2,250  2,296
 Indiana  3,168  3,442  860  942
 Iowa  700  621  320  320
 Kansas  900  1,200  445  477
Kentucky   2,134  2,243  534  549
 Louisiana  1,260  1,400  836  904
 Maine  786  852  185  177
 Maryland  6,170  7,197  980  963
 Massachusetts  10,499  11,708  1,470  1,485
 Michigan  12,355  13,656  1,670  1,778
 Minnesota  2,816  3,062  645  621
 Mississippi  1,871  1,620  433  438
 Missouri  4,310  4,946  928  910
 Montana  483  488  168  180
 Nebraska  831  913  297  298
 Nevada  5,100  4,618  449  422
  New Hampshire  939  1,250  217  222
 New Jersey  7,995  8,675  2,597  2,641
 New Mexico  1,215  1,368  348  371
 New York  16,000  16,553  3,790  4,023
 North Carolina  6,922  7,808  1,714  1,700
 North Dakota  113  140  64  58
 Ohio  12,096  13,181  1,725  1,787
 Oklahoma  4,645  5,284  602  649
 Oregon  15,266  17,469  628  646
 Pennsylvania  9,308  10,166  2,696  2,742
 Rhode Island  1,192  940  201  180
 South Carolina  2,017  2,317  687  699
 South Dakota  30  34  57  54
 Tennessee  5,915  6,831  972  805
 Texas  24,578  21,476  5,102  5,083
 Utah  1,922  1,911  336  330
Vermont  208  175  59  56
 Virginia  6,002  7,248  1,411  1,298
 Washington  7,000  7,284  1,179  1,245
 West Virginia  500  495  173  172
 Wisconsin  1,696  1,886  975  996
 Wyoming  395  326  107  108
U.S. Totals 302,163 361,427 59,115 59,843