ANTIQUE NAIL POLISH COLORS & BRANDS FROM THE 1930s

Nail polish fashion parade of the month (1930s)

For her fall wardrobe, Miss Elyse Law chooses 3 “Smoky Nail Shades”
San Francisco ’ s fresh younger set up boasts one of the loveliest debutantes always presented to Society.

Elyse Law ’ sulfur beauty is the kind that is lone seen once or doubly in a lifetime… Divinely grandiloquent, reduce, with hair that shines like wheat in the sunlight, a faintly golden skin, gloomy eyes deep-set under a senior high school eyebrow .
She ’ s a very vital youthful person, besides ! Golfs, swims at Pebble Beach, Santa Barbara. Adores far places… has traveled a draw. Likes music, the theater. And has a very extraordinary flair for tinge and design in clothes .
In composing her color harmonies, she uses the full-bodied and subtle new “ smoky ” nail shades with unusual imagination. “ I never get tired of playing my Cutex complete shades against costume colors. ” she says. “ I wish every girl appreciated what exciting possibilities they offer as contrast. ”

Take off the old — put on the new! (1930s)

Cutex presents a wonderful new liquid polish!
here is an wholly modern fluent polish. Based on a brand-new formula ! It ’ s the first real number improvement in liquid polish in 10 years, and we ’ rhenium proud of it. It ’ s the polish women have been waiting for !
A stronger, more durable Lacquer… The newfangled Cutex Liquid Polish takes a short longer to dry because it ’ s a stronger, finer lacquer. But you don ’ metric ton mind that because it ’ second doubly as lovely, more lustrous and wears longer than ever before .
now even nails that go in the dishpan 3 times a day come out shining and smooth and unstreaked !
It goes on even more smoothly, not a sting of difficulty — and never a sign of the mottle that sometimes used to ruin the whole effect. You ’ re going to love it .
DON’T MISS: 1930s shoes for women: 100 vintage styles

Try on your lucky nail color before you buy (1938)

Lady Esther’s new 7-day cream polish!
Created to cover your nails smoothly with only 1 coat rather of 2… makes nails gleam like sparkling gems .
At last, a cream complete polish of enduring loveliness… a polish that goes on in one politic coat… and stays perfect for angstrom long as 7 days ! But how is this possible ? Because Lady Esther scientists created this new polish to resist crack, chipping, peeling… to keep its glistening ending days longer… to win alluring beauty and distinction for your hands .
But Lady Esther presents more than an amazing new pinpoint polish. She brings you an wholly modern way to buy polish the way that makes certain you will find the one golden flatter color for your nails .
How to find your lucky color
Before you buy — you can find the one enchanting color that will give your nails and hands streamlined elegance, flatter them beyond belief, and harmonize overwhelmingly with your clothes .
And how do you do this ? You cut out the Lady Esther “ Color Tips ” at right, fit the tinge part over your pinpoint, and use the white tab to hold it in place. Women themselves voted this the easiest and best way to find their one lucky shade. It is the winning way perfected by Lady Esther to end guess and disappointment… to save polish, clock time and money !
You ’ ll want to start right now–so try on these “ Color Tips ” at once and don ’ deoxythymidine monophosphate end until you ’ ve found the one glorious color that ’ s golden for you ! then put the tab in your purse as a reminder to buy Lady Esther ’ s 7-Day Nail Polish the beginning time you ’ re shop .

OLD-FASHIONED NAIL POLISH FROM THE 1940s

Riot Red and Rumpus take the town! (1940)

The liveliest, most flattering nail polish pair in many a moon!
Riot Red, so clear and bright itself, is right in the spirit of the clear, graphic course in fashion colors — greens, gold, reds, royal aristocratic and turquoise… A bright accent with brown, black and coverts .
Rumpus — the gayest, loveliest blue-red to date — fantastic with the new amethysts, wines, evergreen greens, amobarbital sodium of every hue… with conga embrown and drab neutrals, Get Riot Red or Rumpus today and take the town !
ALSO SEE: How is lipstick made? Look back to the lip makeup’s 1940s heyday

Dura-Gloss vintage nail polish by Lorr (1940)

The most beautiful fingernails in the world!
Ship ahoy, mates — aye, captains excessively ! — did you ever see such bewitchingly beautiful fingernails anywhere — on domain or ocean or in the air travel ? A contact new smasher that you ’ ve never known — your own fingernails can have it with Dura-Gloss, the pinpoint polish new world chat has swept America because it ’ south different better .
For Dura-Gloss goes on more evenly, keeps its gem-hard, glass-smooth luster longer, resists chipping longer ! Your fingernails — the most beautiful fingernails in the world ! Go to any cosmetic counter today — no, not a dollar, as you might expect, — but 10 cents — sol buy — enjoy Dura-Gloss .

VINTAGE NAIL POLISH FROM THE 1950s

Never before was nail polish so exciting (1950s)

Featuring the Gold and Silver Sparkle, Modern Classic, Perfumed, Iridescent, and Shell Pastel. All by Dura-Gloss — the greatest name in nail down polish .

It’s fresh! It’s fabulous! It’s for you… (1952)

“Red Hot ‘n Blue”! by Cutex.
For that beautiful american look… Cutex creates “ Red Hot ‘ n Blue ” …a sizzling new red-mellowed with a gratifying touch of gloomy ! Light your lips and fingertips tonight with this newfangled coloring material magic that starts hearts beating… phones ringing… things humming beautifully for you !
Made with Enamelon, beautiful Cutex “ sets ” hard as a jewel ! Gives lasting non-chip break ! Another Cutex first… marvelous spill-proof bottle protects clothes, rugs, furniture !
MORE: How to do ’50s eye makeup – brows, lashes, shadow & more – with tips from the pros

“Cute tomata”! by Cutex (1954)

Warning to bachelors ! here comes the gayest, brightest, cutest breath of spring that ever breezed into township ! It ’ south you… flaunting this season ’ s newly and flirty new red “ Cute Tomata ” by Cutex .
A stop, a look and whistle red… that ’ randomness just your dish for spring !

Sheer miracle (1956)

10 fabulous sass colors, and matching Diamond Cutex nail polish !

Cutex Rivals a Ruby vintage nail polish (1957)

For brilliance… for wear!
now better than always ! You ’ ll love Cutex tied more than ahead ! Never such permanent wear in any nail polish — at any price !

Pearl polish by Cutex (1958)

Now — the Exotic look — in Pearl polish by Cutex.
Your nails become exotic jewels — it ’ s the most expensive look in history !

Four to glow with Cutex (1958)

Match your temper with your polish ! When tonight ’ s the night and the world is a glitter promise, light up your nails with Gold Sequins — shown top left over Slightly Scarlet. The gold sparkles are equally dramatic on their own. Or be vibrantly feminine with Tahiti Orchid, top right .
Flaunt the new Flaming Pearl, lower left, and light up the night with dissolve agitation. Or smooth on mysterious Capri Blue Pearl, lower correct, and wear an publicize of aplomb sophism. Try a unlike Cutex Pearl Polish every night… and thrill to a new attend every time !

Slightly scarlet (1959)

Red… Racy… and Irresistible!
New ! A blazing, stormy-sweet shade of scarlet… ampere dare as it is adorable. This is the red, romanciest color that ever flirted at lips and fingertips. The kind of color that immediately separates the sirens from the sissies ! Don ’ t wait till tomorrow — test that Slightly Scarlet touch today !

SEE MORE: 109 colors of retro Revlon nail polish (1981)

VINTAGE NAIL POLISH FROM THE 1960s

Cutex polish strengthens as it beautifies nails! (1961)

Of course… Cutex polish has plasticizers to strengthen brittle nails!
Yes… Cutex polish strengthens as it beautifies nails ! All 36 brilliant fashion-fresh shades of Cutex polish contain plasticizers to help correct brittle nails .
That ’ s just one of the many extras you can count on with Cutex — always has been !

ALSO SEE: Lip colors & vintage lipsticks from the ’60s

Nail Satin by Max Factor (1961)

Now… the luxury of Nail Satin at your fingertips!
The gorgeous look of satin… captured in twenty fabulously rich people colors, to tip your hands with a fiery satin shimmer ! Nail Satin — actually blended with a touch of pure silk– the most deluxe giving ten fingers always had !

Revlon Fingertip Tans – ’60s-style nail polish from 1964

ALSO SEE: How to create the pretty retro pastel eye makeup look they loved back in the ’60s & ’70s

Cutex takes a cue from the vinyl look (1966)

These shades of lipstick — Cocoa, Melon, Natural, and Pink Glaze — are in the new Cutex Glaze Polish besides !

MORE: 50+ cute vintage mini dresses & miniskirts from the ’60s & ’70s

No stir! No shake! No fooling! (1966)

Clairol creates “ Extra-Frosted ” — The first full-frosted smash colors. Coat for coat they give you extra frosting — excess coverage without stirring or shaking !

Silver ’67 Cutex (1967)

Four new silver shades from Cutex. Silver is in ! Watch out ! Cutex conjures tingling silver in the identical latest fashion colors. now make your nails reflect, shine ! With Cutex “ Silver. ” The most exciting news for this year !

RETRO NAIL POLISH FROM THE 1970s

How to get a fabulous paint job… (1973)

…without paying decorator prices.
If you don ’ deoxythymidine monophosphate plan on hiring a manicurist, Cutex is the certain way to redecorate your own nails and professional results .

MORE: Lip Smackers from Bonne Bell: The super trendy vintage lip balm from the ’70s & ’80s

Ultralucent nail enamel: Our wardrobe matches your wardrobe (1973)

When you put something on, put it all the manner on. Costume your fingers and toes in Max Factor ’ s creamy new Nail Confections designed to make you look lusciously different. Who knows ? possibly you ’ ll like ’ em so much, you ’ ll begin picking your clothes to go with your polish !
Ultralucent Nail Color cremes and frosts. Hard to chip. Hard to crack. And therefore easy to love .
Nail confections by Max Factor.

Cutex would like to remind you: Your toenails are showing. (1973)

Please paint them. Before you set your foundation in those bare new shoes or sandals. And paint them with Cutex .
ALSO SEE: These vintage 1960s shoes for women were fashionable & far out

Cutex invites you to a sneak preview (1974)

These are our new, new colors, still wearing their running labels. By the fourth dimension you see this page, they ’ ll be all dressed up and ready to shine .
But before Cutex presents a new nail polish we audition hundreds of shades. If a color ’ s besides brassy, besides bombast, faddish or simply passé, it never gets by .
Our finalists all have a special star timbre. Wild Rose, is a vibrant, about aureate tap. Spark Pink is bright, warmly and felicitous. ( Because this is what pinko should be this year. )
ALSO SEE: How to get beautiful nails: 9 tips for your next mani-pedi
then there ’ south Redwood, a unharmed newly means to see crimson. Primrose, a frigid, far-from-prim rose. Orange Crush, which looks like it sounds. And deluxe Silver Fox .
All these newcomers must work with the celebrated Cutex formula. To glide on smoothly, evenly. Dry cursorily to a bejewel polish. And have staying power .

Resillience challenges the frail nail. (1979)

New Resillience by Coty.
Give your nails a fight gamble. With new Resillience. The incredibly durable, elastic nail enamel that stands up to chips, to cracks and splits. Coty fortifies Resillience with a unique fresh Polyester Resin that has never ahead been used in smash enamel .
Wear a new Resillience. And be a knock-out .

Retro ’70s Avon nail enamel (1979)

Take your pick of 21 great bright, shimmering, nail colors when your Avon Representative comes by. And while she ’ second there ask her to show you lipcolor, eyecolor, facecolor and bloom that ’ south good right for you. She has them all. Get ready. Color is coming !
Colors include : Berried Gold, Dazzling Coral, Smoked Cranberry, Hot Brandy, Vanilla Peach, Brandied Cinnamon, Oyster Pearl, Cinnamon Crepe, Cherry Chianti, Rosefrost, Earthrose, Plum Parfait, Desert Dawn, Sugared Brown, Cinnamon, Wood Rose, Budding Pink, Red Velvet, Cotton Candy, Rose Gold, and clear

Color that looks wet, even when it’s dry! (1979)

Take a shine to your nails — with Cover Girl ‘Nail Slicks’.
The color ’ s so glazed, it looks wet even when it ’ second dry. And that wet look lasts and lasts. ‘ Nail Slicks ’ actually strengthens nails, excessively — to help prevent separate and break. And the shades are the slickest, shiniest even.

thus make a spatter. With Cover Girl ‘ Nail Slicks ’ !

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