Advertisements and promotions are a huge part of your product ’ randomness success. But for people to spend their money on your product, they need to know what it ’ randomness about and why it ’ s so bang-up .
If you ’ ve been looking for ideas on how to show your product to the global, a product video recording might be merely what you need. We put together this template to help you figure that out .
In this military post, we ‘ll help you learn when precisely you need a merchandise video and what kind is best for your needs. We ‘ve besides included pro tips and real-life examples of product video recording to learn from.
Let ‘s get started !
Ready to create your own product video? Head to our online video maker and create a professional product video in minutes using templates, animated effects, stock footage and more.
Table of Contents
What is a product Video ?
Types of Product Videos & When to Use Them
12 Tips for Creating a High-Converting Product Video
21 amazing Product Video Examples to Learn From
What is a Product Video?
A intersection video is a video recording that shows off your intersection ’ randomness features and how it works. It ‘s a capital tactic to use for product market. even though a physical merchandise is what you ’ d most likely think of in a intersection video, you can besides create product video for services and SaaS products .
here ‘s an example of a product video by Visme :
You ‘ve spent time creating a great product design, and nowadays it ‘s time to show it off .
intersection videos are excellent market tools and can be shared on social media, embedded on blogs and landing pages, or sent to clients via e-mail during a sales flip .
The main objective of a product television is to build trust with customers and drive more sales. A good product video recording does precisely that by showing customers how the merchandise will benefit them or add value to their lives .
now, there are three main types of product videos and they besides have specific use cases. Let ’ s take a expect at each one in more detail .
Types of Product Videos & When to Use Them
An easy way to differentiate the three types is by locating their topographic point in the sales funnel, and besides the emotional factor tied to them. Some merchandise videos are entirely one type, but many fall into two categories at the like time, as you ’ ll see in the section further below with the examples .
Most television commercials, or advertisements that promote a product, are teasers. They tap into the viewers ’ emotions and perceptions of beauty, wealth, prestige and even hunger .
Take, for case, chocolate commercials that show the raw cocoa twirl and pour and mix with early ingredients to make a perfect final product, and then person eats it happily. Or, the video recording for perfumes with the bottles lit with apparently magically lighting and beautiful people looking grandiose .
Let ’ s not forget the product video recording for all Apple products, phones and computers floating in a gravity-free environment showing off how slick they are. All of these are examples of teasers, or promo videos .
Website Builder – Promo Ad
SEO Agency – Promo Ad
Mall – Promo Ad
Travel Package – Promo Ad
Brewery – Promo Ad
Social Media Agency – Promo Ad
Teaser product video are both the top of the funnel and the buttocks. New customers will feel scheme and mesmerized wanting more, while firm customers will feel like they are part of that charming and will keep buying the newfangled and better versions of the product .
television commercials normally involve master television camera footage and expert special effects. But you can besides shoot your product in creative ways using your call and some tricks of the barter. There are batch of how-to videos on YouTube for shooting product clips .
2. Explainer
Explainer videos answer the “ what ” behind your merchandise. They showcase your intersection in its best luminosity while explaining what it is and what problem it solves .
This type of intersection television is normally found halfway down the marketing funnel when a customer has already gone past the awareness stage and is at the consideration degree .
An explainer video gives much more data about a merchandise than a teaser ; it reels the customer in by relating to their actual problems and trouble points. An explainer video is not about hex, but more about practicality .
Video Newsletter – Explainer Video
Whiteboard – Explainer Video
5 Tips for Digital Marketing – Explainer Video
Company Goals – Explainer Video
Quick Facts – Explainer Video
Bitcoin – Explainer Video
3. Demo
A show product video recording is more about how a product works in detail than a television to convince people to buy .
In some cases, however, a product show is barely what people at the top of the funnel need to be drawn in — it all depends on the character of product you ‘re selling .
product videos that are demonstration sound gradation by step showing how to use the product or military service for a specific tax or to solve a specific problem. They must be detailed and well-narrated .
SaaS intersection companies could easily have a whole align of show merchandise videos, each one showing how to perform a specific carry through, use a specific feature or achieve a specific goal .
12 Tips for Creating a High-Converting Product Video
Creating a product television for the first time international relations and security network ’ thymine always easy, particularly if you ’ rhenium now at it. More then if you ’ re doing it yourself. That ’ randomness why we ’ ve put together a list of 12 pro-tips to help you start, create and distribute your intersection video recording .
Let ’ s take a count .
If you want to go abstruse and learn about advertise techniques used by marketing professionals and publicity creatives, read our in-depth guide to ocular advertise techniques
1. Tell a story.
The foremost gratuity is valid for any type of capacity you create, not equitable a product video recording. Always look for the opportunity to tell a narrative with your video. even product teaser video with minimal narrative can tell a report, the trick is to find the slant and go with it .
here ‘s a product video template that uses storytelling techniques .
Customize this template and make it your own !Edit and Download In a general smell, stories have a begin and an end. But when it comes to short video recording, the narrative can be a snip of something that isn ’ thymine amply said, like opening a window into a bigger floor .
2. Show how it solves a problem.
This tip is a little catchy when it comes to teasers, but reasonably obvious to explainers and show. The deviation is that for a tease, the trouble being solved is not a practical one, but actually an aroused matchless .
here ‘s a product television template that focuses on the pain points that the product aims to solve for the customer .
Customize this template and make it your own !Edit and Download An explainer video needs to use storytelling techniques to explain how a trouble point is solved by using the product, and a show shows precisely what to do with the product to get something done .
A teaser makes the viewer feel like they need the product they are seeing ; in early words, it triggers an emotional response to an emotional pain point. This is where advertisers take advantage of emotional cues to drive an idea home .
3. Keep it short.
Product video, careless of their stylus, should be relatively short. so, anything between 30 and 90 seconds is good. sometimes, however, a merchandise video recording can be longer — even up to 5 minute .
A longer product television, however, wouldn ’ triiodothyronine be estimable to use as a television commercial or a YouTube ad but would be more like entertainment substantial .
If in doubt, just keep it short .
4. Be conversational.
It ’ s important to be relatable to your consultation. cipher likes an outright sales pitch that leaves a bad taste in your mouth. even if your merchandise fits inside a serious niche like health or law, you can still be colloquial in your narration .
remember of it like this ; you ’ re talking to a person that represents a larger section of the population. You ’ rhenium conversing with them about how your product solves their problem. so, be human and be honest .
5. Use high-quality footage.
Product video recording for physical products will need high-quality footage that showcases the product at every fish .
professional product videographers use tools like rotating tables, high-speed cameras, directed ignition, mirrors, water and air to create charming experiences. You can be certain that the majority of these are highly enhanced, particularly when it comes to food and haircloth products .
For SaaS products, use well-recorded shield grabs or create a more conventionalized representation of your tool in action. If you need help learning how to shoot high-quality product footage, there are plenty of resources on YouTube .
6. Get visually creative.
Getting visually creative is keystone to making your product video appealing and concern. Look for creative ways to showcase your products. For exercise, f your product is comestible, you can use the ingredients as supporting visuals .
here ‘s an case of a food product video template you can customize .
Customize this template and make it your own !Edit and Download For toast products that are best when cold, you can use ice or a condensation effect on the bottle to trigger feelings of hunger and the necessitate to quench it .
Getting creative basically means not to fall for the same overuse style of products. You don ’ deoxythymidine monophosphate want your product turned into a meme — unless you ’ re into that kind of promotion .
7. Don’t keep them guessing.
Product videos aren ’ t meant to be mysterious— although some brands have used this angle — so, even if you ’ re making a tormenter product television, make certain the hearing can tell what your product is in the end .
Consider adding textual cues along with the footage to actually drive the message home. Take a look at the product video template below as an example .
Customize this template and make it your own !Edit and Download The product video recording above uses contextual clues with relevant visuals that indicate what the product is : pocket !
8. Include calls-to-action.
regardless of the style of product video you create, make certain you include a call-to-action ( CTA. ) Your CTA could be anything that triggers the coveted action from the customer watching your television .
For exercise, you might want customers to :
- Visit your website
- Visit your store
- Scan a QR code
- Make a booking
here ‘s an exercise of a product video recording template that uses a CTA at the end to get customers to order the intersection .
Customize this template and make it your own !Edit and Download Whatever your CTA is, add it somewhere inside your video — preferably at the end — and as a clickable link in your social media subtitle or any accompanying textbook. If you don ’ thymine add a call to natural process, you ’ re missing an opportunity and your video will not be effective .
9. Incorporate your branding.
Your trade name should be front and center throughout your merchandise television. It should reflect in everything, from the report to the colors to the trade name voice and tone. When people see your product they will make a connection to your brand and what it stands for .
Great product video help grow your brand fairness and commitment. As your trade name grows, your intersection video will become some of the most crucial content .
Create engaging product videos for your brand.
- Choose from our fully customizable templates
- Customize fonts, colors and logos to match your brand
- Access animated design elements that tell your story
Sign up. It ‘s free .
10. Pick the perfect audio.
To have maximum impact, your merchandise television needs an audio track. Some merchandise videos have merely music, some have narration and others have both. Teasers, for case, are great with fair a music track and possibly a narrate call-to-action at the end .
hera ‘s an example of a product television template that uses an upbeat music lead .
Customize this template and make it your own !Edit and Download Explainers need either narrative or a textbook design that is easy to read over the footage. Demos are normally well with a voice-over by a professional voice actor but can have a insidious music lead in the setting .
In the end, it ’ s all about choosing the arrant audio, be it only music, only narration or a mix. When it comes to choosing music, pick something that fits with the aroused factor of your video .
The same applies to narration. Do you feel that a female voice or a male articulation will be better ? What about their accent ? Should it be inert or location-specific ?
11. Make it in different aspect ratios.
When you think of a television, more than probably you ’ rhenium intend of it in a horizontal layout. But video selling has expanded to so many channels that horizontal videos are n’t good enough anymore .
Unless your brand truly needs to stay in the cinematic expressive style, consider creating your merchandise video in horizontal, erect and square expression ratios .
This direction, you can share your videos on any social media platform, plus YouTube and television receiver if you want. You might even want to create a product video alone for erect platforms like TikTok, Instagram Stories or Pinterest .
The best direction to choose is to actually know your audience — where are spend the most time, which channel they respond to most and how can you best reach them .
People love sharing capacity they find, particularly if it ’ randomness relatable or visually enticing. then, make your product video easy to share, and you might be surprised how far it spreads .
For example, you can upload your video recording to YouTube or Vimeo, and enable share or implant, or embed it into your own site and offer the code for anyone to use .
If you ‘re using Visme to create your television, you can easily publish it to the web and share it as a live connection. This way, you can change any details that need editing and the audience will always see the updated, new version .
21 Amazing Product Video Examples to Learn From
now, it ’ south time for my favorite region, the inspiration. I had a great clock putting this tilt together for you ; it includes product television for food, technical school, SaaS and even an inwardly expect at Apple Park .
Let ’ s dive in !
1. Pringles 3D Commercial
Length: 17 seconds
Type: Teaser
This Pringles merchandise video recording is super short-change but identical effective. Everything in the video is rotating, from the cans to the chips to the ingredients they ’ re flavored with. The music is a arrant companion to a fast-paced and memorable product video .
It ’ s not easy to see a storytelling lean in this merchandise television, but it ’ second decidedly there. The survive view shows the authoritative crimson Pringles can in the center and the season ones to the side. But first, each relish is presented with rotating cans and ingredients. This is like a presentation of an acrobatic team — the Pringles team .
2. Social Lite Bold Vodka Soda
Length: 15 seconds
Type: Teaser
The Social Lite Bold Vodka Soda relies on the coloring material black for imparting a feel of luxury to a can, which is by and large not vitamin a epicurean as diamonds or champagne. This product television shows off the can with water condensation to give a sense of refreshment. As the can moves in the scene, you can read the label .
Cut scenes testify oranges being squeezed, again refreshingly. Plus, there are type effects intertwined with the elements. It decidedly makes you thirsty. What ’ s the history here ? It ‘s that you can feel lux by drinking a refresh Vodka pop from a can .
3. Lindt Lindor Truffles
Length: 30 seconds
Type: Teaser
Lindt Chocolate has a branded product effect where the chocolate flows onto the classical round determine. This time is show in the Lindor Truffles product television and comes after the scene that shows satiny chocolate moving around quite sensually .
Chocolate and sensuality are a coarse combination because it works. besides, the person eating the truffle is a woman entirely, which is who their target audience is. Master chocolatier making satiny cocoa truffles for women to eat. Storytelling and commercialize at its finest .
4. Samsung Frame
Length: 36 seconds
Type: Teaser + Demo
The Samsung Frame is basically a television, with perks. then, what problem is this television receiver solving ? The fact that a big black sieve looks despicable in an otherwise lovely room. The Samsung Frame, on the other hand, offers a “ Make Your own ” access so that you can display art or photograph in a frame in the color of your choose .
The product video itself does a great occupation of showing all the possibilities that a Samsung Frame offers ; for any house, any rampart or home interior decoration. The function of text on the screen is seamless with the merchandise american samoa well. What ’ s the fib ? It ’ s “ Make Your own. ”
5. Alienware
Length: 54 seconds
Type: Teaser + Explainer
The Alienware product television is a big example of how a teaser can besides be an explainer. The product shots show both the outside and the inner workings of the laptop computer. Parts and pieces are shown in hyperreality for an add feel of office. The music, similar to the music you ’ five hundred hear in an action-packed video game, is a perfective choice .
What ’ s the report here ? It ‘s about how Alienware got a background, turned it into a laptop and added all the features that games always ask for ; performance, focal ratio, memory, low heating and portability — the best gambling computer just got better .
6. TP-Link Smart Bulbs
Length: 65 seconds
Type: Explainer + Demo
The TP-Link Smart Bulbs product video recording is an explainer and demo all rolled into one. The storytelling technique used is “ A day in the life. ” It begins in the dawn and moves on through the day .
At each stop, we ’ re shown how the bulb can be controlled and what their characteristics are. There ’ south a general touch of wellbeing, resulting in the consumer feel that these bulbs will make their lives better .
7. FitBit Charge 4
Length: 65 seconds
Type: Teaser + Explainer
The FitBit Charge 4 product video recording uses the 3D impression of showing the intersection at unlike angles to showcase specific details. As the different styles of FitBits are displayed, there ’ s textbook explaining all the new features plus the ones you already know about .
This intersection television is for both newly and returning FitBit users but takes the opportunity of a fresh watch style to show off all the ways that FitBit can help people live a better, healthier liveliness. A celebrated moment in the video is when the rainproof watch comes into the scene, there are water droplets around it .
8. Echo Plus
Length: 60 seconds
Type: Explainer
The Echo Plus explainer product video is childlike and to the point. There ’ s a friendly female narrating what the Echo Plus can do in an easy-to-follow tone .
When it comes to creative intersection shots, they don ’ t go overboard with the movements, rotation or particular effects. The Echo Plus is displayed in its very common placement ; a be room mesa. This is a relatable product video that doesn ’ thymine profess to be more than it is .
9. Orika Spices
Length: 32 seconds
Type: Teaser
Food merchandise television are where creative directors, videographers, lighting specialists, food stylists and ocular effects artists have the most fun. I worked in the advertise industry for ten years, and every time I was on fructify of a food commercial shoot, the people involved were constantly super excited about the results they were getting .
Orika Spices uses slowly gesticulate, close-ups and powder collisions to give a sense of agitation and plangency. The music with asian and western melodies harmonizing in concert tells a history of how asian spices can make any home cook a chief chef .
10. Salesforce Sales Cloud
Length: 89 seconds
Type: Demo
Software product videos are unlike to physical product video recording for obvious reasons — it ’ south all inside a shield. This especial merchandise video is on the long side, at 89 seconds, and is a demonstration of the Salesforce Sales Cloud .
The narrator promptly explains how this software solves respective problems by showing how the software works. It ’ s a show because it goes directly into the software tools .
To make software demonstration and explainers look beneficial, editors take creative licenses to adjust the navigation minimally for better ocular effects without changing how it all actually works .
11. Wix
Length: 86 seconds
Type: Explainer
In this merchandise video explainer, Wix directly answers all the questions that people have about using Wix for business websites. The mix of the live-action narrator and creative screengrabs with motion graphics is seamless and feels relatable .
To make it evening more human, they add a unretentive morsel at the end where the film director says “ Ok, let ’ s do it again ” and the narrator gets up saying, “ Nope, we ’ rhenium done here. ” This small addition besides makes Wix seem like they have more authority over accessible network plan .
12. HubSpot
Length: 104 seconds
Type: Explainer
This HubSpot explainer video starts with the story straight up. The first 30 seconds lays out the problems business owners have and that HubSpot can fix. The software blind grabs are laid out seamlessly on the white background, desegregate in with people actually doing the study .
The creative angle of using an all-white background where the narrator is standing in the center is meant to take away all distractions from listening to the report she ’ sulfur telling. only at the end is there more illustrations brought in to start a subliminal idea that HubSpot exists on the cloud but works for all businesses, regardless of the industry .
13. Microsoft Office
Length: 73 seconds
Type: Teaser
Creating a tease product video for software that looks as entice and creative as a food product television international relations and security network ’ triiodothyronine easy. This Microsoft Office television did it. To show how the cortege of Microsoft Office apps is easy to use, they ’ rhenium displayed on a mobile device screen — that could be of any brand .
rather of a finger, there ’ s a bubble compress icons that make things happen on the screen about magically. When it comes to teaser product television for software, this one takes the cake .
14. Spaceti App
Length: 99 seconds
Type: Explainer + Demo
App product television trust on motion graphics and elegant movements on the screen to show off what they can do. The floor in this intersection video is that going to work is drilling and olive drab unless your office build up is digitalized and you can manage tons of things on their app .
The narrator and buoyant backdrop music set the picture for a new product that people will want to look more into .
15. WeWork India
Length: 41 seconds
Type: Teaser
so far another type of product television is the one where a location itself is the product. This teaser for WeWork India could have been made on any WeWork location anywhere in the universe, the narrative is the same ; one position where any inauguration can put up an agency and work their way to success while having fun .
The music in this video is bouncing, high octane, and makes you feel glad and matter to in the footage of people working, interacting and being successful .
16. Amazon Fulfillment Center
Length: 11 minutes 8 seconds
Type: Explainer + Demo
Putting aside any talk about going to space and overwork employees, this Amazon Fulfillment Center intersection explainer and show video is a great model of how express sub-rosa action helps sell. many people who decree from Amazon, preceptor ’ metric ton know how things work to get their items to their location so fast and this video clears aside all those questions .
On the longer side, this product television is both an explainer and demonstration because as it shows how things work, it besides explains the fib behind the system .
17. Grammarly Business
Length: 86 seconds
Type: Teaser + Demo
When it comes to creative SaaS product television without relying majorly on screen door grab footage, Grammarly does a bang-up job. They tell a history right from the start and show the app at oeuvre in minor snip windows on top of live-action footage .
This is a great example of how a software product television can be relatable, diverse and inspiring all in one grammar-correct package .
18. Apple iPad Pro
Length: 92 seconds
Type: Teaser
Every Apple product television is high in ocular invoke and mouthwatering trickery. This particular example starts off as a woman makes coffee and toast, ready to slay the sidereal day on her iPad Pro .
The live-action footage done in interesting television camera angles is interspaced with fondness movement graphics to display how supercharge and fast the iPad Pro performs with the M1 chip .
19. Square Team Management
Length: 92 seconds
Type: Explainer
The product video for Square Team Management is another great case of how a software company doesn ’ deoxythymidine monophosphate always need to show the app itself throughout the television to get the report across .
In this video, what ’ s shown is the solution that the app solves ; seamless team management. The narration drives it dwelling and you can be indisputable that any business own watching it will look into the military service .
20. Starbucks
Length: 3 minutes 27 seconds
Type: Explainer + Demo
This merchandise video recording is alike to the Amazon Fulfillment Center above. It ’ s not directly about a Starbucks storehouse or their coffee bean, it ’ s about the people. The remainder is that Starbucks has a sustainability angle .
The sub-rosa intersection video is not one that many companies get proper, but it ’ sulfur constantly worth a try on. It makes people feel like they know the trade name better, that the brand can be trusted .
21. Slack
Length: 88 seconds
Type: Demo
The show product video is the perfect solution for a SaaS company to show how their system works for solving problems. Along with a friendly narration and clear display of the app in play, you ’ ve got a bang-up product video recording that can be shared at every level of the sales funnel .
slack did a great job with this product video as it ’ mho easily to follow and understand, answering many questions that customers have .
Create a Captivating Product Video for Your Brand
careless of where you are in your video marketing travel, a intersection video will constantly be a good theme. It ’ s a big direction to showcase your products, share how they can help your audience and highlight its best features .
If you ‘re looking to get started with an easy-to-use television godhead that works in your browser, try out Visme. It ‘s fast, on-line and comes packed with tons of templates and features to help you create a sandbag intersection television in minutes — no anterior experience needed !