The Best 8 Ways to Promote a Music Video

When you have new music quick to launch, creating a music video recording can be one of the most creative, enjoyable parts of the action. But promoting the music television is frequently a unlike narrative. When you feel like your creative work is done, you ’ re actually good getting started on the most crucial part for your business as a musician—getting your content in front of viewers .
One challenge is that most music organizations are less than transparent about the industry best practices for music video promotion. That ’ mho where we come in. For your future music video, cover these eight tips like your checklist to a stellar launch .

Interact with your audience regularly

The key to your music television ’ second success begins long before the music video is finished—or even begun. If you ’ rhenium hoping to have a built-in fan base for each raw free, you ’ ll have to build a kinship with your hearing over meter. Send updates, respond to comments and questions, and generally get people in on what you ’ re up to. When they feel like they ’ re authentically connected to you and your music, they ’ ll be more probably to support your future music video .

Build excitement before the release

The following tip besides requires a bit of advance plan. When you know you have a new music video recording coming soon, start building agitation with your hearing ahead of time. You can go the direct path by announcing the music video and its free date, or take a more cryptic approach and tease a dim launch without a specific go steady. In either event, your fans will be invested in the new music video long ahead you release it.

Have an interesting thumbnail

As you prepare to launch the music video, you ’ ll be faced with the undertaking of choosing a thumbnail for the video when you upload it to each new channel. While your thumbnail may feel like an reconsideration, it ’ s the very first thing your viewers will see when they come across the music video recording while they ’ ra browse contented .
Take the extra time to put some thought into your thumbnail, making it engaging adequate to stop scrollers in their tracks. Just remember that many users will be engaging on mobile devices, so debar small text or bantam details that won ’ metric ton be obtrusive on smaller screens .

Share across all social media platforms

After you do release the music video, your first step should be sharing it across the most democratic sociable channels. When in doubt, the more channels, the better—you never know where your content might take off and unlock a hale new fan base. Your options here include Facebook, Instagram, Twitter, TikTok, Reddit, and even Pinterest. Share away !

Optimize SEO on YouTube

next, you ’ ll want to optimize the SEO behind your music video recording when you post it on YouTube. Avid music fans expect every musician ’ second music video to be available on YouTube, so you decidedly shouldn ’ deoxythymidine monophosphate decamp this step ( or this distribution duct ). After all, according to Brandwatch, 93 % of the most-watched video recording on YouTube are music videos.

When you share your video, make certain the video ’ s championship includes the mention of the sung and your name as the artist. then, appropriate other keywords in the description and tags. If you ’ re not certain what to include, take a attend at the titles and descriptions of other music videos in your music genre to get an idea of the industry standard .

Collaborate with other artists

Your future step in promoting your new music television is to ask or encourage early artists to share it. This approach will work good if you already have a network of musician friends— and if you ’ re fix to return the privilege following clock they have a establish .
You have two main options for this promotional tactic. The beginning is simply to parcel the launching with your artist network to announce the new music video and hope that some of them will partake it good because they love the work or want to be supportive. The second is to share the launch with your artist network and ask them directly if they can help spread the discussion about the newly release .
Both options are very well, but as you can imagine, you ’ ll likely get more grip when you explicitly ask for promotional support. You can besides mix and match both approaches, asking for shares from your closest music allies and just sharing the dismissal with everyone else. Whatever feel best to you !

Engage influencers

If you want to go one footstep further than your network of chap musicians, you can besides engage influencers to contribution the new music television and part their support. The setting of this tactic can be as big or equally little as you like—you can spend a fortune on big names who can get your contentedness in front of millions of followers, or recess down to go after a specific aim audience. You ’ ll good have to balance the amount of money you ’ rhenium willing to pay for the exposure with the type of people you ’ ra hoping to reach .

Pay for ads

last but not least, preceptor ’ t forget about the many ad placement options you can use to promote your music television. If you ’ ve engaged with our blog before, you ’ re probably familiar with the series we did explaining precisely how to launch an ad campaign on YouTube, Facebook, Instagram, and Twitter. A fresh music video is the perfect asset to promote in your ads, so follow the tap we ’ ve outlined there according to each platform you want to use .


There you have it ! We hope these eight ideas help you celebrate your future music video recording launch and boost its long-run success. We ’ re all about helping musicians nail their music video recording forwarding, thus if you need extra support, you know where to find us ! ( hint : here ’ s our contact page. You ’ re welcome. )

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